Nightmares aren't fun and don't make for a good nights kip. If only your bed was so comfortable that nothing could phase you.
ACTIVATION/IN-STORE: We would invite people to a horror movie marathon in the store where instead of chairs there would be Dreams beds so that people could fall asleep during the movie.
SOCIAL/PR: We would pull people's tweets about their nightmares, stitch then onto pillows, and send it to them to help them sleep.
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